Espirit

Esprit is an international late cargonerstyle brand offering smart, low-priced luxury and bringing newness and style to life (http//www. esprit. com/index. php? command= boasting&navi_id=50). With 12 crossway lines, the group reaches to a wide couch of consumers in the market without leaving anyone in the family out. Target Market Esprit offers twelve result lines. The kids and edc youth by Esprit targets the younger children to teenagers. Esprit wowork force and men everyday target some(prenominal) sexes for casual wear. Esprit women and men collection target both sexes for adults who has entered the workforce. Esprit shoesESP Esprit sports focus on athletes from strenuous sports such as political campaign to more relaxed sports such as yoga. Esprit accessories make up of collections such as bed sheets, towels, watches, diagnose chains, caps, scarves, bags, wallets, perfume and umbrella. , , , , de corp ESPRIT URBAN CASUAL, edc by Esprit, edc men and. Esprit storages are not primed(p) along the rows of shops at shophouses or scrawny the wet market as this competency tarnish its brand image. Esprit stores are in the chief(prenominal) in big shopping midpoints, in hotel arcades and in the heart of Singapore, Orchard Road. Esprit targets to the well-disposed class consumersPositioning Esprits immunity store concept is A grotesque opportunity to join Esprit a international fashion brand with a present-day(a) lifestyle image. While macrocosm affordable, it does not lose its brand equity of being a branded brand. Esprit has occupation lines similar to its rivals such as Mango, Zara and dun Fashion. Product Assortment Esprit comes in sizes from XS to XL. In Asia, at least in Singapore, that is the habitual range of size given the lower-ranking Asian built of the consumers. Even though Esprit has a wide range of products, it is as well as deep in terms of its enlightenment of product assortment.It has products for the young children, te enagers, adult anthropoid and female casual and executives. Esprit shoes prevail footwear ranges from Mary Janes to flip flops. This focuses on both males and females consumers. Esprit has its own brand of towels. It is know for its soft and tender yet summary material. Store Atmospheric With the exception of a few, Esprit stores are usually rigid at Level 1 of the shopping kernel such as Esprit Jurong Point, Esprit Great existence City, Esprit Tampines 1, Esprit Tampines Mall and Esprit Bugis Junction.Esprit stores such as those in Tampines 1 and Tampines Mall, they are located at the main entrance and opening of the all shopping mall. In Tampines Mall, the store is located at the entrance of the shopping mall which faces the Mass Rapid Train (MRT) station. That is where the charitable traffic is most congested. The two-storey Esprit store in Tampines 1 is located nearest to the main entrance. Upon entering an Esprit store, customers are greeted with a prompt and lively to ne of Welcome and a smile. Esprit uses primary colourise red, green and puritanic on their display sets.Other colors include black, white, pink and purple. The floor of an Esprit store is always parquet. Marketing Mix is apt(predicate) the most famous marketing term. It is mainly the use and specification of the four Ps of the marketing mix elements. They are price, place, product and promotion. Reference http//en. wikipedia. org/wiki/Marketing_mix, assessed on 22 October 2009 http//www. marketingteacher. com/Lessons/lesson_marketing_mix. htm, assessed on 22 October 2009 http//www. esprit. com/index. php? command=Display&navi_id=50, assessed on 22 October 2009